Why Social Media – the Bigger Picture

During the Zone 28-29 Institute, I asked many participants to upload a photo to Facebook and tag it with #Rotary hashtag. The purpose of a “hashtag” is to create a tractable connection of all related posts ~ it’s similar to a Google keyword search. If you click on #Rotary in Facebook (or twitter and several other social networks) you will see all the posts in your network that relate to Rotary.

That’s all very well and good, but let’s think about why.  Why do people like me go around teaching clubs and districts about Social Media? Why has Rotary International invested so much time in helping members to use Social Media?

I like to think of it like this…

When your club goes out into the community to do a project, it has a little impact. When you look at all the clubs in your district and their projects collectively, you can see the larger impact your district has in the community. Add in all the districts across the globe, and you can see the massive impact club projects have in our global community. Social Media is the same way. When you upload a photo to a social network, it creates a little awareness. When hundreds of us do it at the same time, it creates a larger awareness. Imagine millions of people sharing Rotary on the Social Networks! Now you are looking at a massive amount of awareness.

Each one of us shared a single Rotary experience during our week at Zone. In the days ahead, the experiences they will have in Rotary will differ from mine. From meetings, to projects and fundraisers, to community outreach, those Rotary experiences will be as diverse as our population. Sharing all of those experiences will help the people in your network understand Rotary. When thousands of us share our diverse experiences in Rotary, we create an over all picture of what life is like as a Rotarian. The goal is to have those experiences not only seen, but better understood, creating curiosity in others and eventually attracting new members.

We don’t always have a concise answer to “What is Rotary?” By utilizing the social networks, you give your connections a visual, simplified answer by defining what Rotary is to you. ~

Past District Governor Melissa Ward

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Chair Rotarians on Social Networks
Zone 29 Assistant Public Image Coordinator

Facebook Advertising Campaign Helping to Improve Rotary’s Public Image in Northeast Illinois

examples of facebook ads

Facebook Advertising Campaign Helping to
Improve Rotary’s Public Image in Northeast Illinois

By Rich Lalley, Club Service Advisor and Webmaster,
Rotary District 6440
January 20, 2013

Continuing a successful campaign begun in January 2012, Rotary District 6440 delivers millions of ads to Facebook users living in northeast Illinois.  The campaign is funded with a Rotary International PR Grant and contributions from District 6440 Rotarians through their annual dues.

The campaign features more than two dozen different ad executions in five themes: “Reasons to Join Rotary”, “What’s Rotary?”, and ads promoting GSE, Rotary Youth Exchange and RYLA.

From July to December 2012, these ads were seen more than 13.6 million times by over 200,000 Facebook users living in District 6440, just north of Chicago.  The ads targeted adults 30+ with an interest in charities/causes, teaching/education, the environment, politics or small businesses, or about 30% of the adult population living in the district. (The Youth Exchange RYLA and GSE ads targeted younger adults and teens too).  Many of the ads feature Rotary videos produced by RI, and many link to special Facebook pages about “What is Rotary?” and the “Why join a Rotary Club?”  These pages provide viewers an inquiry form to request more information about Rotary in Northeastern Illinois, and our District membership committee follows up on all inquiries.  In 2012, more than 135 people contacted the District and were connected with clubs in their communities.

Throughout 2012, Rotary ads were seen 48 million times and the District Facebook Page grew from 170 to 1,127 fans!  These fans are exposed to an ongoing stream of Rotary news through the posts on the Rotary6440 page which are featured in their newsfeed. A complete report on the July – December campaign, including performance for all ads, can be found on the Rotary District 6440 website.

ROSNF Delivers Rotary in WA Training Seminar

More than 150 Rotarians and Rotaractors attended the groundbreaking 4 hour seminar

In November 2011, the then district governors of 9455 and 9465, the two Rotary Districts in the Australian state of Western Australia, decided to offer a joint Facebook training seminar to all Western Australian Rotarians and Rotaractors. The task of designing and delivering the seminar was assigned to Simone Carot Collins, founding Chair of ROSNF and an assistant governor in District 9455 and Kero O’Shea, ROSNF board member and social media coordinator for District 9465. Simone was chair of the ROSNF Training Committee and Kero a committee member.

The task of designing what became the Rotary in WA Facebook Seminar addressed a number of challenges. Foremost among these was a realisation that many of the participants in the course had very significant concerns about privacy issues relative to Facebook. The four-hour seminar was designed to deal with this issue first, to reassure participants and allow them to focus fully on learning how to operate Facebook safely and effectively.   The seminar planning, marketing, delivery and follow-up saw the use of seven different social networking tools in an intensive exercise that streamlined the entire process and virtually eliminated double-handling and rework.

The Rotary in WA Facebook seminar, held on 12 February 2012, was attended by more than 150 Rotarians and Rotaractors, with representatives from almost all metropolitan clubs and several country attendees. The success of this seminar led to a second course being held in the southwest of WA in March. Together these programs and other courses conducted by Kero and Simone provided Facebook training to more than 400 attendees and underpinned the development of a significant network of Facebook pages in Western Australia. District 9465 alone has more than 50 pages with a combined page following of over 6000.  Another success story for ROSNF!

Prepared by

Kero O’Shea

21 January 2013