By-Laws Update March 2014

Dear ROSNF Member,

The ROSNF Board seeks your support for a change to our Bylaws.

We are proposing to change the timing of the election and elevation to office of our Chair-Elect. Our proposal seeks to change the timing so that the Chair-Elect takes office with the rest of the Board on 1 July for that #ROSNF year.

Our current Bylaws provide for the Chair – Elect to be elected in November and serve from then until the following 30 June, before taking office on 1 July. This means the Board has to retain a vacancy for the first five months of the year, just in case the Chair-Elect is not a current Board member. As time goes by and the pool of candidates grows, we are more likely to have a successful candidate who is not on the current Board, which means under the current arrangements that person would join the Board cold in November.

Having the Chair-Elect in place on 1 July will make them much more a part of the planning process for the year before they take office and will give them a stronger grounding for their year as Chair. This change will also match our election practices with the typical leadership track within Rotary, where a Club’s President-Nominee is selected and then becomes President-Elect on 1 July.

Our Bylaws require candidates to complete a qualifying period of 12 months service on the Board within the three (3) Rotary (ROSNF) years preceding the year in which the successful candidate takes office. The proposed changes will retain that requirement. For the purposes of the qualifying period, any new Board member serving on the Board from 1 July in the #ROSNF year in which the election is held will be qualified.

The specific changes to the By Laws that would bring this about are as follows:

1. Under “Election of Chairperson – Section 1. Nominations. Eligibility.” delete all wording in its entirety and replace with the following:

“Any member of ROSNF who will have served least one full calendar year as a Director as of 30 June of the year in which that person would be nominated (to serve as Chair-Elect commencing the following 1 July and Chair a year later) and who has served as a Director within some portion of the previous three Rotary Years is eligible to be nominated as Chair–Elect. (By way of example, to be nominated on or about 15 April 2014, during the 2013-14 Rotary Year to serve as Chair during the 2015-16 Rotary Year, the candidate must have served as a Director during some portion of the 2011-¬2012 Rotary Year or later.) ”

2. Under “Election of Chairperson – Section 2. Nominations. Procedure.”

Delete the opening words “On or about 15 October, but no later than 25 October” and replace with the words “On or about 1 May, but not later than 11 May”

The Board of ROSNF has approved this proposed Amendment to our Bylaws.

Amendments to our Bylaws must then be approved by the Membership of ROSNF. The vote is decided by a simple majority of votes cast. This poll will be open for seven days from 8.00pm on Monday, 17 March 2014 (Australian WST).

To cast your vote, please go to and sign in. You will see the poll in the right hand sidebar of the home page.

Thank you for taking time to read this.

Yours in ROSNF

Kero O’Shea

New ROSNF Board Roles and Reassignment of Directors

I am pleased to announce the creation of two new roles on the Board of Rotarians on Social Networks Fellowship and the consequent re-assignment of directors.

In order to provide an improved level of service to our LinkedIn community, we have created a dedicated Director – LinkedIn role, which will be filled by Kate McKenzie, who will move from her current role of Director – Twitter. Kate brings to the LinkedIn assignment a passion for Rotary, an appetite for challenge and a formidable skillset. Kate is the author of the new #ROSNF Twitter Guide released recently.

The Director – Twitter role will be filled by our 2012-13 #ROSNF Newsletter Editor Greg Garofolo. Greg’s communication skills, understanding of the Rotary and ROSNF environments and passion for engagement with members will see our Twitter following well served.

Chad Waldo, our 2013-14 ROSNF Newsletter Editor, will take up the new role of Director – Commercial. This new Board role will assume responsibility for the development of our online sales channels in order to provide #ROSNF members with better access to our branded merchandise, include our pins. Chad has very kindly volunteered to utilise his extensive sales and developmental skills to spearhead this new initiative.

I thank Kate, Greg and Chad for taking on these new challenges. They will serve #ROSNF well.

Kero O’Shea

24 February 2014

Release of #ROSNF Twitter Guide 2014

Hi Everyone!

Your #ROSNF Twitter Director Kate McKenzie has written a ROSNF Twitter Guide. This publication was developed to help build better media skills in Rotary and I’m sure you’ll agree Kate has done a superb job. Newsletter Editor Chad Waldo dressed Kate’s content for final release in what is a very user-friendly document. I thank Kate and Chad for their impressive work.

Here’s the download link: ROSNF TWITTER GUIDE version 1

Yours in #ROSNF


Social Networking Is Changing Lives

Past #ROSNF Chair 2011-12 Don Higgins wrote  this topical paper recently on the potential of social networking to help bring peace to our world. Don is currently spearheading an anti-bullying campaign through the Rotarian Action Group for Peace and invites Rotarians and Rotaractors to read the paper and consider supporting the campaign.

Kero O’Shea
Chair 2013-14

Facebook Advertising Campaign Helping to Improve Rotary’s Public Image in Northeast Illinois

examples of facebook ads

Facebook Advertising Campaign Helping to
Improve Rotary’s Public Image in Northeast Illinois

By Rich Lalley, Club Service Advisor and Webmaster,
Rotary District 6440
January 20, 2013

Continuing a successful campaign begun in January 2012, Rotary District 6440 delivers millions of ads to Facebook users living in northeast Illinois.  The campaign is funded with a Rotary International PR Grant and contributions from District 6440 Rotarians through their annual dues.

The campaign features more than two dozen different ad executions in five themes: “Reasons to Join Rotary”, “What’s Rotary?”, and ads promoting GSE, Rotary Youth Exchange and RYLA.

From July to December 2012, these ads were seen more than 13.6 million times by over 200,000 Facebook users living in District 6440, just north of Chicago.  The ads targeted adults 30+ with an interest in charities/causes, teaching/education, the environment, politics or small businesses, or about 30% of the adult population living in the district. (The Youth Exchange RYLA and GSE ads targeted younger adults and teens too).  Many of the ads feature Rotary videos produced by RI, and many link to special Facebook pages about “What is Rotary?” and the “Why join a Rotary Club?”  These pages provide viewers an inquiry form to request more information about Rotary in Northeastern Illinois, and our District membership committee follows up on all inquiries.  In 2012, more than 135 people contacted the District and were connected with clubs in their communities.

Throughout 2012, Rotary ads were seen 48 million times and the District Facebook Page grew from 170 to 1,127 fans!  These fans are exposed to an ongoing stream of Rotary news through the posts on the Rotary6440 page which are featured in their newsfeed. A complete report on the July – December campaign, including performance for all ads, can be found on the Rotary District 6440 website.

Help Rotary get more Miles Next Time

Our survey image
Complete our survey today

Rotarians on Social Networks Fellowship is carrying out a survey on the 2012 10 Million Charity Miles Giveaway.

We want to find out what worked and where things could be improved in terms of communication relative to the 10 Million Charity Miles Giveaway, so that we’re better prepared to help mobilise the Rotary vote in the event of future opportunities.

The survey is short – 5 multiple choice questions and an opportunity for you to offer your thoughts – so it will only take a moment. Please help.

Here’s the survey:

If you have any questions, please feel free to contact me.

Kero O’Shea
Survey Coordinator

Contact me at:

ROSNF Delivers Rotary in WA Training Seminar

More than 150 Rotarians and Rotaractors attended the groundbreaking 4 hour seminar

In November 2011, the then district governors of 9455 and 9465, the two Rotary Districts in the Australian state of Western Australia, decided to offer a joint Facebook training seminar to all Western Australian Rotarians and Rotaractors. The task of designing and delivering the seminar was assigned to Simone Carot Collins, founding Chair of ROSNF and an assistant governor in District 9455 and Kero O’Shea, ROSNF board member and social media coordinator for District 9465. Simone was chair of the ROSNF Training Committee and Kero a committee member.

The task of designing what became the Rotary in WA Facebook Seminar addressed a number of challenges. Foremost among these was a realisation that many of the participants in the course had very significant concerns about privacy issues relative to Facebook. The four-hour seminar was designed to deal with this issue first, to reassure participants and allow them to focus fully on learning how to operate Facebook safely and effectively.   The seminar planning, marketing, delivery and follow-up saw the use of seven different social networking tools in an intensive exercise that streamlined the entire process and virtually eliminated double-handling and rework.

The Rotary in WA Facebook seminar, held on 12 February 2012, was attended by more than 150 Rotarians and Rotaractors, with representatives from almost all metropolitan clubs and several country attendees. The success of this seminar led to a second course being held in the southwest of WA in March. Together these programs and other courses conducted by Kero and Simone provided Facebook training to more than 400 attendees and underpinned the development of a significant network of Facebook pages in Western Australia. District 9465 alone has more than 50 pages with a combined page following of over 6000.  Another success story for ROSNF!

Prepared by

Kero O’Shea

21 January 2013

Committees now active

Several committees have been recently (re-)activated, and others will be coming back online shortly.

If you would like to have greater input into the workings of ROSNF, join one or more of our committees, here on or on Facebook:

Communication Committee

This committee will be managing the various communications channels with ROSNF, including our newsletter. We have just commenced work on a communications strategy for ROSNF.

See the Communications Committee group or Facebook group.

Convention Committee

Are you planning on going to the Lisbon Convention? Would you like to help plan ROSNF’s presence and activities at the next Convention, whether you are able to attend or not? Then please join the ROSNF Convention Committee on Facebook or on

Training Committee

Do you provide social media training in your district? Would you like to be involved with social media training? Join the ROSNF Training Committee, now operating via a Facebook group and group.