Pages vs Profiles

Rotary International and the Rotarians on Social Networks Fellowship encourages the use of social media networks to foster fellowship in furtherance of the service Rotarians provide locally and worldwide.

Currently the most-used social media network is Facebook. Within the world of Rotary, thousands of friendships and many service projects have grown and flourished. However, in the use of Facebook, we have found an issue to address, in order to help Rotary, Rotaract, and Interact Clubs, and Rotary Districts, maximize the benefits of using Facebook.

We strongly advocate that a Club or District establish their public presence on Facebook as a “Page“, and should you choose to create a private internal discussion hub, that would be a “Group“.

If you have established your Club or District as a “person” with a profile, we recommend that you switch to a Page as soon as possible.

We recommend this for two reasons:

  1. While there is a limit to how many Facebook “friends” someone may have, there is no current limit on how many Facebook users, inside and outside of Rotary, can “like” your Page. As a matter of public image and as a matter of membership growth, a Page is the best alternative.
  2. A “person” on Facebook must be a real person. To establish a Rotary Club as a “person” on Facebook with a “profile” is a violation of Facebook’s terms of service. While it is up to Facebook whether or not to enforce their own provisions, Rotary International and ROSNF are concerned that Facebook will decide to enforce their rules. They could close down the accounts of Rotary Clubs who have established their presences on Facebook as a “person”, and those Clubs will lose their photos and information and have to start over without the ease of transferring the materials within Facebook.

In summary, Rotary International and Rotarians on Social Networks Fellowship continue to encourage Rotarians and Clubs to use social networks to advance the Object of Rotary, and we strongly suggest that on Facebook in particular we exercise care not to violate that company’s terms of service and establish a Club or a District as a Page and not a “person”.

ROSNF Chair Chat – Sept. 20, 2011

Today ROSNF has 1,028 members who have registered on It’s exciting to see ROSNF growing steadily.  As we grow, I hope more members will volunteer to help with new programs to further promote fellowship and service.

Last week the ROSNF Global Club Directory Facebook application was launched. As of today there are 27 clubs and 29 members who have chosen to be listed in the directory as part of early adapter program announced on the ROSNF Facebook Group for members. The application allows Rotarians, Rotaractors, and
Interactors who are Facebook members to add their club and themselves as a members. Clubs in the directory include link to club Facebook page, map of nearest city, and link to district Facebook page. Member entries in the directory include Facebook profile picture, name, position in club, preferred language, classification, and service and fellowship interests. Members and visitors can view clubs by country or search for clubs or members on any field such as name, city, classification, or interests key word. You can learn more about the application from the Global Club Directory User
and you can try out the Facebook application here:

Global Club Directory

ROSNF encourages all clubs to create Facebook pages to promote their club
service projects, fundraisers, and events to club members, to district members via district Facebook pages, and to the local community at large on Facebook. More will be coming on this initiative in the weeks ahead.

Don Higgins

ROSNF Chair 2011-2012/p>